TBCSA plays a huge role in South Africa’s culture and economy through travel. Their vision focuses on travel being a connection and transformation.

TBCSA’s 2025 Agenda: Travel as Strategy, People as Purpose

The theme for the 2025 TBCSA Conference was “Matters of Tourism: Growth, People, and Policy.”

Key areas of emphasis included:

  • Growth and connectivity: Quality, inclusion, and sustainability are vital to tourism.
  • Supporting local businesses:Helping local tourism businesses with tools and skills to succeed.
  • Spotlighting business tourism and events: Conferences, festivals, and gatherings are important to travel. Read more here: https://tbcsa.travel/driving-tourism-growth-in-a-changing-world/

A prime example is the Econet Lecholi Festival in Maseru, Lesotho. This local event celebrates tradition, innovation, and global engagement every year. Econet Lesotho teamed up with local artists like Ntate Stunna and Sannere Music. This collaboration allowed people to enjoy the rhythm, taste, and heartbeat of Africa.

Now, here’s where we come in:

Travel as Your Experience

Every trip opens doors to unexpected conversations, serendipitous moments, and new perspectives. Travelling with friends, learning more about your roots, or seeking new experiences for the soul. You too can travel.

Travel for everyone, in their own way

Our philosophy is clear: travel should be open to all. You could be a solo adventurer, part of a group, on a history tour, or curious; travel can be your way. The future is inclusive, designed around how people want to create memories.

Your Travel Buddy

We collaborate with local talent, enterprises, and ecosystems. When you travel with us, your journey uplifts local voices. Our group trip to Lesotho highlights the power of cultural collaboration. Check out our recent group trip here: https://www.instagram.com/reel/DPRGFo1DJlB.

Travel is for everyone. It’s a way to experience life in full colour, discovering the unfamiliar and the familiar in a new light.

We know the future of travel lies in inclusive, immersive, and transformative experiences. It’s about creating stories that stay with you long after you’ve unpacked.

As TBCSA continue to push tourism forward, and events like the Econet Lecholi Festival create spaces for deeper cultural connections, we shape travel as the heartbeat of the future.

You too can travel.